Winning Workshop: Grassroots Victory Strategies for Saving America

Jan. 20, 2024

Albuquerque, NM

435 Montano Blvd NE

Albuquerque, NM 87107

United States of America


Calling all Candidates, Campaigns, and Chapters...

Arm yourself with the grassroots victory strategies you need to win the war for our country, our Constitution, and our children. This training will equip you whether you are campaigning for office, running a Chapter of Moms for Liberty, or simply trying to effectively communicate about the issues that matter to you.

Topics covered include:

  • Meaningful messaging
  • Social media adovacy
  • Outreach efforts
  • Grassroots graphics
  • Identifying vulnerabilities
  • Understanding campaign cycles
  • Knowing your win numbers
  • Comprehending your community's demographics
  • Crafting clear talking points
  • Building a platform
  • Dealing with attacks
  • Managing the media
  • Reaching voters at the door
  • Getting out the vote
  • Fundraising for your cause
  • Budgeting to win
  • Recruiting volunteers
  • and more!

Ideal Attendees:

  • Liberty-minded activists who want to message effectively
  • Those who want to understand local campaigns
  • Community outreach leaders
  • Candidates running for local office
  • Moms for Liberty Chapter members and leaders
  • Like-minded groups who want to win


From previous attendees:

"Riveting, inspiring, engaging." -Amy Kappelman

"This would be great for our whole Chapter." -Abigail Prado

"These are tools that will give candidates a leg up." -Becky Lew-Hobbs


Not just a training- this dynamic experience is interactive and hands-on. Dive in, practice, and get your real-world questions answered by experts. We will be using the Moms for Liberty Campaign Kit, so bring your laptops or tablets and be ready to learn!



This Winning Workshop is free for all Moms for Liberty members! Not a member yet? Joining is free and easy- click here to sign up now!

Registration for non-members is $30. No cash will be accepted at the event.



Download the Moms for Liberty Campaign Kit in advance to be ready to hit the ground running during the Workshop. It is accessible ONLY by members of Moms for Liberty, so be sure you are logged into our website then visit: and fill out the form to gain access.

The Kit contains:

A Candidate Handbook- covers campaign cycles, your campaign team, knowing your numbers, getting out the vote, fundraising, voter contact, messaging, and more! 

A Campaign Workbook- Facilitates setting fundraising, canvassing, and vote goals. Crafting budgets, platforms, and talking points. As well as tracking volunteers, timelines, and more! 

A Collateral Collection- templates to create campaign logos, yard signs, palm cards, mailers, postcards, and more!


"Gone are the days when correct principles and good intentions were enough. Today's Joyful Warriors must work harder and smarter. Careful messaging and competent campaigns are needed to take back our school boards, win the hearts and minds of community members, and raise the next generation of patriots. Together we can save America; take the first step by joining me for this Winning Workshop."

-Marie Rogerson, Executive Board, Moms for Liberty


"Most local candidates win or lose by mistake. There is no need to play a guessing game- there are proven strategies that will help local candidates succeed. Learning to leverage the Moms for Liberty Campaign Kit will empower more people who care about parental rights and the success of our education system to run and win!"

-Jessica Graham, Programs Director at Moms for Liberty



Lunch will be served. Snacks and water will be available throughout the day.

Suggested attire is business casual. Moms for Liberty gear is welcome! Please note, though, no merchandise will be for sale at this event. 

Slides will be shared with attendees. If you prefer to take written notes rather than typing them, we suggest bringing a pen and pad.





Featured Speakers

Speaker: Marie Rogerson
Speaker Marie Rogerson

Marie has advised countless school board campaigns. She jokes that "local elections are her love language." She serves on the Executive Board at Moms for Liberty and is on staff at the Leadership Institute.


Speaker: Jessica Graham
Speaker Jessica Graham

Jessica oversees every endorsement Moms for Liberty issues. With her own consulting firm and political science degree, Jessica comes prepared with personal experience. In her current role at Moms for Liberty, she facilitates all Programs, from Madison Meetups to our Legislative Committees. 


View all speakers


Moms for Liberty

We are parents, grandparents, and community members dedicated to fighting for the survival of America by unifying, educating, and empowering parents to defend their parental rights at all levels of government. 

We seek to hold our elected leaders accountable and active quality candidates to run for public office.

Date and Time

Sat, Jan. 20, 2024

10 a.m. - 6 p.m.
(GMT-0600) US/Mountain


Albuquerque, NM

435 Montano Blvd NE

Albuquerque, NM 87107

United States of America

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Albuquerque, NM

435 Montano Blvd NE
Albuquerque, NM 87107
United States of America