Much of that attention can be traced to grassroots, conservative-leaning moms' group Moms for Liberty. The organization, born just two years ago amid the pandemic by a few small-town Florida moms angered by mask mandates, has become a major conservative force with chapters in 37 states and a membership roster of 100,000, according to its founders.

Touting parents' rights as its primary focus, members have been criticized for pushing conservative values in classrooms by challenging books offered in school libraries they dub as too sexual and curriculum, members claim, contains critical race theory and is anti-American.

The group also hasn’t been shy about its mission to win school board elections and run them.

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